Class Project

Artemis Archery

How might design help women feel more confident and increase their participation in archery?

Duration: Four Months

Check out more about the process and final outcome here!

Process Book

@artemis_archery_gr

Website Link

Designer

Branding

Research

Identity

Print

UX/UI

Exhibition/Gallery

Archery is a heavily male dominated sport, and many people immediately associate it with hunting rather than skill, focus, sport, or target shooting. This association can make it feel intimidating or unwelcoming for women who are interested to learn or grow in the sport. Artemis Archery is a range that is open for women to teach, shoot, learn, and have fun in an environment where they feel welcome and comfortable. The range will include designated shooting lanes, clear information on safety and how-to’s, the ability to join a team for different ages and skill levels, and promotional materials to encourage participation in classes and events.

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